At 777up, your personal data is handled with the same care we put into delivering a top-tier gaming experience. This Privacy Policy explains exactly what data we collect, why we collect it, how it is stored and protected, and what rights you have over your information.
These highlight cards summarise the core privacy commitments 777up makes to every registered player. The full legal text follows below — please read the complete policy for all details.
All personal data collected by 777up is stored on encrypted, access-controlled servers. We use industry-standard 256-bit SSL encryption for all data in transit and AES-256 encryption for data at rest. Your information is never stored in plain text.
777up does not sell, rent, or trade your personal information to any third party for marketing purposes. Data is shared only where strictly necessary for platform operation — such as payment processors and identity verification providers — and always under binding data protection agreements.
777up processes your data only with a valid legal basis — your explicit consent, contractual necessity, or a legitimate regulatory obligation. You can withdraw consent for marketing communications at any time directly from your account settings or by contacting support.
777up follows a data minimisation principle — we only collect information that is genuinely necessary for operating your account, processing transactions, verifying your identity, and complying with our regulatory obligations. We do not collect data speculatively or for purposes beyond those stated in this policy.
You have the right to request a copy of all personal data 777up holds about you, and to request corrections where any information is inaccurate or outdated. Requests can be submitted to our support team and will be processed within 30 days of receipt.
Subject to our legal retention obligations, you may request deletion of your personal data from 777up systems at any time. Where we are required by law or licensing regulations to retain certain records for a defined period, we will inform you clearly of the applicable retention period before processing your request.
777up ("777up", "we", "us", "our") is an internationally operated online gaming platform accessible at https://777up.ws. We provide sports betting, live casino, slot games, instant games, and related account, payment, and customer support services to English-speaking players in Pakistan and other eligible markets.
This Privacy Policy applies to all personal data collected, processed, and stored by 777up in connection with your use of the platform, whether accessed via desktop browser, mobile browser, or any other interface through which the 777up service is made available.
By registering an account on 777up, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree, you must not register an account or access the platform's real-money features.
777up collects the following categories of personal data from registered players and platform visitors:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number | Account registration, KYC verification, age compliance |
| Contact Data | Email address, mobile number, city (e.g. Karachi, Lahore, Islamabad) | Account communication, support, notifications |
| Financial Data | JazzCash/EasyPaisa wallet ID, bank account details, USDT TRC20 wallet address, transaction history | Deposits, withdrawals, fraud prevention, AML compliance |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Platform security, fraud detection, service optimisation |
| Usage Data | Games played, bets placed, stake amounts, win/loss records, session duration | Responsible gaming monitoring, account management, personalisation |
| KYC Documents | CNIC scan, passport scan, proof of address, payment method screenshot | Identity verification, regulatory compliance, withdrawal processing |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Support quality, dispute resolution, compliance audit trail |
We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, or health data, except where directly relevant to a responsible gaming self-exclusion or medical self-exclusion request submitted voluntarily by the player.
777up collects personal data through the following channels:
Data you provide directly when completing the 777up registration form, submitting KYC documents, initiating deposits or withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, Raast, or USDT TRC20, contacting live chat or email support, or participating in promotions and surveys.
Technical and usage data collected automatically as you interact with the 777up platform, including via cookies, web beacons, server logs, and similar tracking technologies. This data is collected from the moment you first access the 777up website, regardless of whether you have completed registration.
777up may receive data about you from third-party identity verification providers, payment processors, fraud prevention agencies, and — where legally permissible — public databases used to verify the accuracy of the information you have provided during registration or KYC.
777up processes your personal data only where a valid legal basis exists. The legal bases we rely on are as follows:
777up uses the personal data it collects for the following specific purposes:
777up does not sell your personal data to third parties. We may share your personal data with the following categories of recipients, solely to the extent necessary for the stated purpose:
All third-party data processors engaged by 777up are required to process your personal data only in accordance with 777up's instructions and are bound by data processing agreements that impose obligations consistent with applicable data protection law.
777up uses cookies and similar tracking technologies to ensure the platform functions correctly, to maintain your login session, and to analyse how players interact with the site. The categories of cookies used on 777up are as follows:
You can manage your cookie preferences at any time through your browser settings. Disabling non-essential cookies will not prevent you from accessing the 777up platform, though some personalisation features may be affected.
777up retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods imposed by our regulatory and licensing obligations:
Upon expiry of the applicable retention period, your personal data will be securely deleted or anonymised. Where deletion is technically complex due to backup systems, your data will be quarantined from active processing until deletion is completed.
As a 777up player, you hold the following rights with respect to your personal data. These rights may be exercised by contacting our support team via live chat or by writing to [email protected]:
777up implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
777up is an internationally operated platform, and your personal data may be processed on servers located outside of Pakistan. Where personal data is transferred internationally, 777up ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under applicable data protection law. Safeguards may include standard contractual clauses, data processing agreements with adequate data protection commitments, or transfer to jurisdictions recognised as providing an adequate level of data protection.
By using the 777up platform, you acknowledge and consent to the transfer of your personal data to server infrastructure and data processors located outside Pakistan where necessary for the delivery of 777up services.
777up strictly prohibits the use of its platform by any person under the age of 21. The collection of personal data from individuals under 21 is not knowingly carried out by 777up, and we take active steps — including age verification at registration and KYC checks — to enforce this restriction.
If 777up becomes aware that personal data has been collected from an individual under the age of 21, the relevant account will be immediately suspended, all funds will be frozen pending investigation, and the collected data will be securely deleted to the extent permitted by applicable law and our regulatory obligations.
777up may send you promotional communications about bonuses, new games, PSL betting offers, seasonal promotions, and platform news where you have given explicit consent to receive such communications at the time of registration or through your account settings.
You may opt out of marketing communications at any time by:
Opting out of marketing communications will not affect your receipt of transactional communications (such as deposit confirmations, withdrawal updates, and security alerts), which are essential to the operation of your account and cannot be disabled while your account remains active.
777up reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform functionality. Where material changes are made, 777up will notify registered players by email to their registered address or via an on-platform notification prior to the changes taking effect.
The effective date displayed at the top of this document reflects the date of the most recent revision. We encourage you to review this Privacy Policy periodically. Continued use of the 777up platform following notification of changes to this policy constitutes your acceptance of the updated terms.
The most current version of this Privacy Policy is always available at https://777up.ws/privacy-policy.
For any questions, concerns, or formal requests relating to this Privacy Policy or to the personal data 777up holds about you, please contact the 777up Data Support team through the following channels:
777up does not provide privacy or data support via telephone or WhatsApp. Please use live chat or email for all data-related enquiries to ensure your request is properly documented and processed.
Now that you know how we handle your data, explore 777up with confidence — sports betting, live casino, slots, and full PKR support. 21+ only. Play responsibly.
Explore 777up Casino Visit the FAQ